This Privacy Policy explains what information we collect, how we use it, and how you can contact us about your information.

1. Who we are

Lil Yolk is a lash studio based in Braybrook 3019, Melbourne West, Australia.

For privacy enquiries, contact us at:

• Email: jessie@lilyolk.com.au
• Instagram: @lilyolklash.studio

2. Information we collect

We may collect personal information when you:

• Submit an enquiry through our website
• Contact us by email, Instagram, TikTok, Google Business, or another platform
• Book an appointment through Square Appointments
• Sign up for a discount code, email offer, or promotion
• Attend an appointment
• Provide information about allergies, sensitivities, eye conditions, previous reactions, or other service-related concerns

The information we may collect includes:

• Name
• Email address
• Phone number
• Booking details
• Service selected
• Appointment date and time
• Payment or deposit details
• Appointment notes
• Allergy, sensitivity, reaction, or health-related information you choose to provide
• Messages or enquiries you send to us
• Website usage information, such as pages visited, device type, browser type, general location, referral source, and analytics data

3. Why we collect your information

We collect and use your personal information to:

• Respond to your enquiries
• Manage and confirm appointments
• Provide lash services safely and professionally
• Contact you about your booking
• Send appointment reminders or booking updates
• Process deposits, payments, refunds, or booking changes
• Send discount codes, offers, or marketing emails where you have consented
• Improve our website, booking process, services, and client experience
• Keep client records for business and administrative purposes
• Comply with legal, tax, accounting, and business obligations

4. Health, allergy, and sensitivity information

Because lash services are performed close to the eyes, we may ask you to disclose allergies, sensitivities, eye conditions, recent eye surgery, previous reactions to lash products, or similar information.

We only use this information to assess whether it is safe and appropriate to provide a service, adjust the service where possible, or recommend that a service should not proceed.

Please tell us before your appointment if you have any allergy, sensitivity, irritation, infection, reaction history, recent eye procedure, or concern about lash products.

5. Square Appointments

Lil Yolk uses Square Appointments for online booking and appointment management.

When you book through Square Appointments, Square may collect and process information such as your name, phone number, email address, selected service, appointment time, booking history, payment details, deposit details, and appointment notes.

Square may also send booking confirmations, appointment reminders, cancellation notices, or appointment updates by SMS and/or email.

Square handles this information according to its own terms and privacy policy.

6. Marketing emails and messages

If you sign up for a discount code, promotion, newsletter, or marketing list, we may send you Lil Yolk updates, offers, booking reminders, or related promotional messages where consent has been provided.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us directly.

We will not send you marketing SMS messages unless you have provided consent to receive them.

Transactional messages about your booking, appointment, deposit, or service may still be sent where necessary.

7. Third-party services

We may use third-party platforms to operate our website, manage bookings, process payments, send emails, analyse website traffic, or communicate with clients.

These may include:

• Square or Square Appointments for bookings, deposits, payments, and appointment management
• MailerLite or another email marketing platform for discount codes and email campaigns
• WordPress and website hosting providers
• Google services, such as Google Business, Google Analytics, or Google Search Console
• Instagram, TikTok, Meta, or other social media platforms
• Email, form, security, or website management tools

These third-party platforms may collect, store, or process information according to their own privacy policies and terms.

8. Cookies and website analytics

Our website may use cookies and similar technologies to help the website work, improve website performance, understand website traffic, support booking links, forms, analytics, and marketing tools.

Some third-party platforms, such as Square, MailerLite, Google, Meta, Instagram, TikTok, WordPress, or website hosting providers, may use cookies or similar technologies when you interact with forms, links, embedded content, analytics, or booking tools.

You can block or delete cookies through your browser settings. Some parts of the website may not work correctly if cookies are disabled.

If advertising pixels, retargeting tools, heatmaps, or session recording tools are later added, Lil Yolk should review whether a cookie consent banner or additional consent controls are needed.

9. How we store and protect information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

However, no website, online booking system, email platform, or internet transmission is completely secure. You provide information online at your own risk.

10. When we may disclose information

We do not sell your personal information.

We may disclose personal information where reasonably necessary to:

• Provide services to you
• Manage bookings and payments
• Use third-party service providers
• Respond to your enquiries
• Comply with legal, accounting, tax, or regulatory obligations
• Protect our business, clients, staff, systems, or legal rights

11. Overseas storage or processing

Some third-party platforms we use may store or process information outside Australia. This may include booking, email marketing, website hosting, analytics, payment, or social media platforms.

By using our website, booking system, forms, or third-party links, you acknowledge that your information may be processed by these providers according to their own privacy policies.

12. Accessing or correcting your information

You may contact us to request access to, correction of, or deletion of your personal information.

We may need to verify your identity before actioning your request. In some cases, we may need to keep certain information for legal, accounting, tax, insurance, or business record purposes.

13. Children and minors

Lil Yolk services are intended for clients who can safely receive lash services. If you are under 18, please obtain permission from a parent or guardian before booking or providing personal information.

14. Links to other websites

Our website may include links to third-party websites or platforms, including Square, Instagram, TikTok, Google, and other external services.

We are not responsible for the privacy practices, content, or security of third-party websites. Please review their privacy policies before providing personal information.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be published on this page with the updated date.

16. Contact

Lil Yolk
Braybrook 3019, Melbourne West, Australia
Email: jessie@lilyolk.com.au
Instagram: @lilyolklash.studio